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Allure Dresses

Step out in your own unique style by slipping into one of Allure's chic formal gowns. This eclectic brand is always ahead of the fashion curve, boasting a collection of over one hundred jaw-dropping evening gowns. Allure dresses will guarantee that you are the center of attention at any event with designs that range from not-so-simple classics with a modern twist, to show-stopping, Avant-Garde masterpieces, such as the ultramarine blue Allure Fit and Flare gown with jeweled folds. One-of-a-kind designs like this and the bright pink One Shoulder Sparkling Gown with Hi-Lo Skirt make this collection a never boring, never predictable treat for the eyes.

A dazzling display of bold, playful prints paints this collection of eye-catching formal dresses with a frisky rainbow of colors. Gorgeously kaleidoscopic patterns combined with endlessly luxurious, flowing fabrics makes an Allure gown perfect for the free-spirited woman who wants to show off her inpiduality while turning every head in the room. The decadently colored Strapless Split Skirt Prom Dress with Glittering Embellishments and the breathtaking Strapless Peacock Feather Gown embody this effortless, eccentric beauty.

The sophisticated temptress with a taste for a more tailored look will feel just as radiant in one of Allure's evening gowns. This awe-inspiring assortment of prom and formal dresses features designs that are clean and elegant, but still glittering with a daring spiciness. These looks are undeniably sexy. Racy cuts, shimmering pleats, and bedazzled necklines make for a glamorous look that is to die for. Draping satin and shimmering silk as found on the Halter Top Gown with Jeweled Necklace and Train create a drama that only a woman as seductive as you can pull off. Channel your inner sultry siren by zipping into Allure’s Strapless Sheath Dress with a Jeweled Neckline in classic black or vampy red. Your beauty will be magnetic in one of these classy, exciting ensembles. Simply irresistible!

Allure prom dresses will turn any girl into the most admired beauty of the night. While all others arrive in their plain, traditional evening gowns, your flirtatious frock will be sure to leave everyone speechless. Make it an Allure prom. Surprise all of your friends with one of these striking formal dresses. It will be a night to remember, because not a single person will be able to forget how gorgeous you looked!

Not for the faint of heart, Allure dresses are for those bursting with confidence and life. Instantly transform yourself from a wilting wallflower into a stunningly charismatic woman who revels in the spotlight. Put on one of these fabulous Allure dresses and feel that spunky, adventurous attitude fill you up. Every woman can find something in Allure’s prom and evening collection to make her feel like a star. The lusciously detailed Ruched Strapless Gown with Jeweled Bodice is only but one of Allure’s dresses that will make you look like a million dollars. All that is needed now is the red carpet to be rolled out at your feet!

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One Shoulder Sparkling Strap And Waist Gown by Allure A506
$398.00


A-Line Jeweled Halter Top Gown by Allure A517
$378.00


Ombre Gown With Sparkling Strap by Allure A532
$398.00


Strapless Column Gown With Jeweled Bodice by Allure A513
$430.00


Asymmetrical Glittery Sash Gown by Allure A537
$398.00


Short Strapless Sequin Dress by Allure A505
$258.00


Brilliant One Shoulder Sequin Gown by Allure A545
$378.00


Sparkling One Shoulder Flare Gown by Allure A500
$518.00


Sparkling Sheer Overlay Gown by Allure A531
$398.00


Sequin Swirl Strapless Gown by Allure A526
$450.00

Flared Two Tone Strapless Gown With Sparkling Waist by Allure A502
$358.00


Glittering One Shoulder Gown With Front Drape by Allure A520
$338.00


Sparkling Strap Minidress by Allure A546
$318.00


Strapless Flared Gown With Jeweled Empire Waist by Allure A512
reg:$338.00
sale: $249.99
save 26%


Strapless Textured Bodice Gown by Allure A548
$398.00


Fit And Flare Gown With Jeweled Folds by Allure A550
$318.00


Ruffled Strapless Gown With Jeweled Empire Waist by Allure A521
$498.00


Double Pleated Bodice Short Dress by Allure A366S
$218.00


One Shoulder Sparkling Gown With Hi-Lo Skirt by Allure A524
$378.00


One Shoulder Cutout Gown by Allure A529
$438.00

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